{"id":113100,"date":"2026-06-29T09:18:50","date_gmt":"2026-06-29T07:18:50","guid":{"rendered":"https:\/\/girona.euses.cat\/?p=113100"},"modified":"2026-06-29T09:18:50","modified_gmt":"2026-06-29T07:18:50","slug":"euses-y-el-basquet-girona-promueven-un-debate-sobre-sostenibilidad-patrocinio-y-marca-en-la-industria-deportiva","status":"publish","type":"post","link":"https:\/\/girona.euses.cat\/es\/euses-y-el-basquet-girona-promueven-un-debate-sobre-sostenibilidad-patrocinio-y-marca-en-la-industria-deportiva\/","title":{"rendered":"EUSES y el B\u00e0squet Girona promueven un debate sobre sostenibilidad, patrocinio y marca en la industria deportiva"},"content":{"rendered":"<p>EUSES y el B\u00e0squet Girona organizaron este pasado jueves 25 de junio en el Pabell\u00f3n Municipal Girona-Fontajau la mesa redonda \u201cSostenibilidad, patrocinio y construcci\u00f3n de marca en la industria deportiva\u201d. Este encuentro reuni\u00f3 a profesionales de referencia para reflexionar sobre los nuevos retos y oportunidades que afronta actualmente el sector, convirti\u00e9ndose en un espacio id\u00f3neo para el intercambio de ideas y sinergias entre el \u00e1mbito acad\u00e9mico y el tejido empresarial deportivo.<\/p>\n<p>La actividad cont\u00f3 con la participaci\u00f3n de Patricia Vi\u00f1als, directora de patrocinios del B\u00e0squet Girona; Anna Rovira, directora de marketing de Liquats Vegetals; y Pere Vil\u00e0, cl\u00faster manager de INDESCAT; en una enriquecedora sesi\u00f3n que fue moderada por Adri\u00e0 Mart\u00edn, director del <a href=\"https:\/\/girona.euses.cat\/es\/?post_type=estudios&amp;p=111871\">Diploma de Especializaci\u00f3n en Sostenibilidad e Industria del Deporte<\/a>, una de las grandes novedades para el curso acad\u00e9mico 2026\/2027. Este Posgrado, organizado conjuntamente por EUSES, el B\u00e0squet Girona y la Fundaci\u00f3 UdG, se realizar\u00e1 desde octubre de 2026 hasta junio de 2027 y las inscripciones ya est\u00e1n abiertas.<\/p>\n<p>Durante el debate, que se puede ver \u00edntegramente en este <a href=\"https:\/\/www.youtube.com\/watch?v=mEl7J2KI-Pw\">enlace<\/a>, los ponentes analizaron c\u00f3mo las organizaciones est\u00e1n transformando sus modelos de negocio para ser m\u00e1s responsables y c\u00f3mo el patrocinio con prop\u00f3sito se ha convertido en una herramienta clave para conectar con un p\u00fablico cada vez m\u00e1s exigente con el compromiso ambiental. Esta iniciativa se ha enmarcado en las actividades vinculadas a este posgrado, una formaci\u00f3n de EUSES dise\u00f1ada espec\u00edficamente para proporcionar una visi\u00f3n estrat\u00e9gica sobre la transformaci\u00f3n sostenible del sector del deporte, profundizando en las nuevas tendencias en gesti\u00f3n, patrocinio, innovaci\u00f3n tecnol\u00f3gica e impacto social positivo en el territorio.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EUSES y el B\u00e0squet Girona organizaron este pasado jueves 25 de junio en el Pabell\u00f3n Municipal Girona-Fontajau la mesa redonda \u201cSostenibilidad, patrocinio y construcci\u00f3n de marca en la industria deportiva\u201d. Este encuentro reuni\u00f3 a profesionales de referencia para reflexionar sobre los nuevos retos y oportunidades que afronta actualmente el sector, convirti\u00e9ndose en un espacio id\u00f3neo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":113098,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-113100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafyd-salt-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EUSES y el B\u00e0squet Girona promueven un debate sobre sostenibilidad, patrocinio y marca en la industria deportiva | Euses - Campus de Salt (Girona)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/girona.euses.cat\/es\/euses-y-el-basquet-girona-promueven-un-debate-sobre-sostenibilidad-patrocinio-y-marca-en-la-industria-deportiva\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EUSES y el B\u00e0squet Girona promueven un debate sobre sostenibilidad, patrocinio y marca en la industria deportiva | Euses - Campus de Salt (Girona)\" \/>\n<meta property=\"og:description\" content=\"EUSES y el B\u00e0squet Girona organizaron este pasado jueves 25 de junio en el Pabell\u00f3n Municipal Girona-Fontajau la mesa redonda \u201cSostenibilidad, patrocinio y construcci\u00f3n de marca en la industria deportiva\u201d. 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